Module 1 - Introduction To Copywriting
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Lesson 1.0 Introduction (1:05)
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Lesson 1.1 - Why Copywriters Are Valuable To Business (1:42)
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Lesson 1.2 - A Sense of Curiosity and Adventure (1:30)
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Lesson 1.3 - Excellent (Internet Based) Research Skills (1:42)
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Lesson 1.4 - A Technique To Milk The Most From Research (2:15)
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Lesson 1.5 - Polished English Writing (1:38)
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Lesson 1.6 - 2 Knowledge Blocks Which Copywriters Must Have (2:19)
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Lesson 1.7 - A Working Knowledge of Business Marketing (3:33)
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Lesson 1.8 - Lesson Recap (2:36)
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Lesson 1.9 - Handout Materials
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Lesson 2.0 - 6 Baseline Skills All Copywriters Need (3:42)
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Lesson 2.1 - How Is Copywriting Skills Taught Learned (2:32)
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Lesson 2.2 - Whats A Copywriting Framework (1:25)
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Lesson 2.3 - AIDA The Oldest Copywriting Framework (1:46)
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Lesson 2.4 - AIDA How The Scaffolding Is Loaded With Content (3:32)
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Lesson 2.5 - What Must Your Headline Do (5:25)
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Lesson 2.6 - Lesson Recap (1:08)
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Module 1 : Test Your Learning [Assignment]
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Module 1 : Feedback [Help us to Improve]
Module 2 - Buyer Persona
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Lesson 1.0 - Does Knowing buyer demographics really have any impact on your copy (2:48)
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Lesson 1.1 - Why Knowing Your Buyers Well, Benefits You? (2:04)
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Lesson 1.2 - Lesson Recap (1:42)
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Lesson 2.0 - What's A Buyer Profile (2:58)
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Lesson 2.1 - How Is A Buyer Profile Created? (2:38)
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Lesson 2.2 - Buyer Demographic and Psychographic (1:18)
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Lesson 2.3 - Lesson Recap (1:15)
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Lesson 2.4 - Handout Materials
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Lesson 3.0 - Why Create A Detailed Buyer Profile (2:29)
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Lesson 3.1 - Simple Ways To Validate Your Buyer Profile (2:30)
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Lesson 3.2 - Buyer Segmentation (2:32)
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Lesson 3.3 - Simple Buyer Segmentation (2:51)
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Lesson 3.4 - Actionable Insights From A Buyer Profile (4:45)
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Lesson 3.5 - Lesson Recap (1:47)
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Lesson 4.0 - What Value Must A Website Bring To Its Owner (3:31)
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Lesson 4.1 - How Does A Copywriter Decide On The Perfect Content (2:15)
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Lesson 4.2 - What's A Value Proposition? (2:42)
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Lesson 4.3 - Standard Structure For Value Proposition Content (2:05)
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Lesson 4.4 - Examples (3:04)
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Lesson 4.5 - Lesson Recap (1:40)
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Lesson 4.6 - Handout Materials
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Lesson 5.0 - A Close Look At A Buyer Persona (2:43)
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Lesson 5.1 - Why Does A Copywriter Need A Buyer Persona (4:16)
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Lesson 5.2 - Using A Buyer Persona Template (5:15)
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Module 2 : Test Your Learning [Assignment]
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Module 2 : Feedback [Help us to Improve]
Module 3 - Copy That Converts
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Lesson 1.0 - Creating Copy That Converts (4:51)
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Lesson 1.1 - Handout Materials
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Lesson 2.0 - My Copy Which Converts Creation Process (10:27)
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Lesson 2.1 - Handout Materials
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Lesson 3.1 - After Copy Creation What (14:38)
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Lesson 3.2 - Handout Materials
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Lesson 4.0 - The 7 Step Copywriting Formula Which Works (2:24)
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Lesson 4.1 - The 7 Step Copywriting Formula Which Works [Part 2] (1:44)
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Lesson 4.2 - The 7 Step Copywriting Formula Which Works [Part 3] (1:15)
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Lesson 4.3 - The 7 Step Copywriting Formula Which Works [Part 4] (1:00)
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Lesson 4.4 - The 7 Step Copywriting Formula Which Works [Part 5] (1:12)
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Lesson 4.5 - Lesson Recap (2:44)
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Lesson 4.6 - Handout Materials
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Lesson 5.0 - The Importance Of Headlines (1:53)
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Lesson 5.1 - The 1 Rule Of Headline Creation (1:19)
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Lesson 5.2 - The 4Us Of Headline Creation - Unique (1:23)
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Lesson 5.3 - The4Us Of Headline Creation - Ultra Specific (1:13)
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Lesson 5.4 - The 4Us Of Headline Creation - Useful (1:06)
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Lesson 5.5 - The 4Us of Headline Creation - Urgent (1:07)
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Lesson 5.6 - Handout Materials
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Lesson 6.0 - Using Strong Words In Your Headline (1:14)
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Lesson 6.1 - Make Bold Statements When Writing A Headline (0:56)
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Lesson 6.2 - Ask A Funny Or Uncommon Question In Your Headline (0:51)
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Lesson 6.3 - Use Interesting Adjectives Which Readers Will Remember (1:17)
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Lesson 6.4 - Use Superlative where suitable (1:14)
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Lesson 6.5 - Create A Sense Of Urgency In Your Headline (1:12)
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Lesson 6.6 - Use Rationale For Engagement In Your Headlines (1:06)
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Lesson 6.7 - Address_The_Reader_As_You (1:18)
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Lesson 6.8 - Handout Materials
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Lesson 7.0 - The Little Known Ways Headline Formulas (1:20)
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Lesson 7.1 - The Who Else Wants headline Formula (0:40)
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Lesson 7.2 - The Get Rid Of Headline Formula (1:53)
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Lesson 7.3 - The Burning Question Headline Formula (1:27)
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Lesson 7.4 - The Classic How To Headline Formula (1:01)
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Lesson 7.5 -The How To Case Study Headline Formula (1:19)
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Lesson 7.6 - The Unexpected Comparison Headline Formula (0:45)
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Lesson 7.7 - The Classic List Post Headline Formula (1:07)
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Lesson 7.8 - Handout Materials
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Module 3 : Test Your Learning [Assignment]
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Module 3 : Feedback [Help us to Improve]
Module 4 - Copywriting Frameworks
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Lesson 1 - 6 Simple Rules For Creating Perfect Webpage Content (3:09)
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Lesson 2 - 6 Ray Edwards And PASTOR (3:54)
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Lesson 3 - The 7 Part StoryBrand Content Framework (5:33)
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Lesson 4 - Where Must Be Such Webpage Messaging Be Seen (1:47)
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Lesson 5 - Webpage Content Where The Customer Is NOT The Hero (4:32)
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Lesson 6 - Webpage Content Where The Customer Is The Hero (6:36)
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Lesson 7 - Handout 1 - The Story Brand Framework
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Lesson 8 - Handout 2 - Webpage Content Frameworks Which Convert
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Module 4 : Test Your Learning [Assignment]
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Module 4 : Feedback [Help us to Improve]
Module 5 - The Importance Of Storytelling In Copywriting
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Lesson 1 - Storytelling In Copywriting (10:32)
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Lesson 2 -Many Places For StorytellingIn Copywriting (10:27)
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Lesson 3 - Why Tell A Story In Copy (10:35)
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Lesson 4 - Show Don't Tell (7:24)
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Lesson 5 - Handout -Storytelling_In_Copywriting_eBook
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Lesson 6 - Test Your Learning [Assignments]
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Lesson 7 - Feedback [ Help us to Improve]
Module 6 - Must Copywriters Be Buyer Psychologists?
Module 7 : How to write converting Facebook Ad Copy
Module 8 : How to write great email copy
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Lesson 1 - Email Marketing (5:39)
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Lesson 2 - Email Structure & What's SPAM (5:22)
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Lesson 3 - Newsletters and Lead Magnets (6:54)
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Lesson 4 - What's a successful Newsletter Strategy (8:05)
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Lesson 5 - Why use 3rd Party Email Service Provider (17:36)
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Lesson 6 - Handout Material - The Ultimate Guide To Crafting Email Sequence Copy
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Lesson 7 - Test Your Learnings - Assignments
Module 9: How to write engaging blog post copy
