Conversational Copywriting – The Future Of Selling Online.
Traditional, broadcast-style, in-your-face copywriting, is pretty much dead.
You must write powerful, persuasive, web copy that drives sales. Without being pushy, loud or manipulative. You must stop writing AT your audience.
Welcome to the:
World of conversational copywriting.
Conversational copywriting relies on the natural persuasive power of everyday conversations. It works through honest persuasion.
NOT through hype or manipulation.
It’s a more open and transparent way to build lasting relationships. Driving more sales. Conversational copywriting is what your audience wants too.
Today’s online consumers don’t like pushy, loud, sales pitches.
Pushy, loud, promotional, language creates barriers. As does corporate "business writing". You'll never turn a stranger into a paying customer writing like this.
Write in a way which engages audiences. Use conversational copywriting. It’s respectful. It’s anti-hype. It SELLS.
Connect and engage with your audience emotions completely. Draw them into your copy. Take them to a place where they feel they can trust you.
That's when they get ready to buy your product or service.
Hi I'm Ivan,
I've been a digital marketer for the last 20+ years. It engrosses and intrigues me completely.
Digital marketing brings breathtaking changes to traditional marketing.
It’s always driving sales northwards.
It’s alive. It's always changing, evolving.
It’s driven by the wants/needs of customers & marketplaces.
That’s why digital marketing is my second great love.
Yup, I know I'm of the lucky ones.
All I've learn't in life has been through mistakes. Most of them, mine. I also learned a little from the mistakes of others. Trust me, nothing teaches you better than mistakes. Provided you are willing (and able) to learn from them.
I'm also blessed with awesome mentors in my life.
My professional life started as merchant navy, deck officer. That gave me discipline and resilience. I also became very friendly with hard work.
45+ years later, I've morphed into a published author, techno geek, and business mentor.
An M. Tech & MBA from Manchester University, UK, is my support.
Cynthia, my wife of 45+ years, and I, owned and ran a software development company in Mumbai for about 30+ years. We've done a ton of coding for clients across the Globe.
During this exciting journey, I wrote and published 78+ books.
A ton of my books are available on Amazon.
I spent 30+ years executing projects for clients globally. Then I decided to do something completely different. Reading the book - THE 4 HOUR WORK WEEK – by Timothy Ferriss, was my tipping point.
I needed a less stressful life.
I wanted to travel.
Cynthia can travel at the drop of a hat. Me? Not so much.
Today, I've visited various places across the globe. I'm definitely a happier human being.
My Family Is The Center Of My Universe.
My wife Cynthia is on the left. Our daughter Chriselle is in the middle. That's me on the right. This is a picture taken on my 45th wedding anniversary.