Copywriting Masterclass: Writing That Sells
Learn copywriting strategies and marketing psychology needed to write copy that attracts, persuades and sells.
Would you like to learn copywriting from someone who's:
- Been writing copy for around 35 years?
- Still crafting copy passionately?
- A mentor to a number of young & old copywriters?
- Ready to admit they've made a mistake. Because no one's perfect?
- Got a terrific sense of humor?
- Got at least 100 Google SERPages, which talk about his writing, teaching, mentoring?
If this makes sense to you, you are in the perfect place to grown & hone your copywriting skills.
Let's do it together. We'll laugh, occasionally feel sad. We'll make a few mistakes BUT we will recognize the mistakes and fix them, together.
To be absolutely honest, I will not promise you perfection.
I'm imperfect. I'm the constant learner. I hope I never stop learning.
Like a dry sponge, I suck up copywriting knowledge.
I'm always willing to share what I've learned with others.
What I can promise you?
This Copywriting Master Class, run by SquadNinja (Anamitra) and me will be a roller coaster ride of serious copywriting learning and fun.
Get started now!
Hi I'm Ivan,
I've been a digital marketer for the last 20+ years. It engrosses and intrigues me completely.
Digital marketing brings breathtaking changes to traditional marketing.
It’s always driving sales northwards.
It’s alive. It's always changing, evolving.
It’s driven by the wants/needs of customers & marketplaces.
That’s why digital marketing is my second great love.
Yup, I know I'm of the lucky ones.
All I've learn't in life has been through mistakes. Most of them, mine. I also learned a little from the mistakes of others. Trust me, nothing teaches you better than mistakes. Provided you are willing (and able) to learn from them.
I'm also blessed with awesome mentors in my life.
My professional life started as merchant navy, deck officer. That gave me discipline and resilience. I also became very friendly with hard work.
45+ years later, I've morphed into a published author, techno geek, and business mentor.
An M. Tech & MBA from Manchester University, UK, is my support.
Cynthia, my wife of 45+ years, and I, owned and ran a software development company in Mumbai for about 30+ years. We've done a ton of coding for clients across the Globe.
During this exciting journey, I wrote and published 78+ books.
A ton of my books are available on Amazon.
I spent 30+ years executing projects for clients globally. Then I decided to do something completely different. Reading the book - THE 4 HOUR WORK WEEK – by Timothy Ferriss, was my tipping point.
I needed a less stressful life.
I wanted to travel.
Cynthia can travel at the drop of a hat. Me? Not so much.
Today, I've visited various places across the globe. I'm definitely a happier human being.
My Family Is The Center Of My Universe.
My wife Cynthia is on the left. Our daughter Chriselle is in the middle. That's me on the right. This is a picture taken on my 45th wedding anniversary.
Module 1 - Introduction To Copywriting
Available in days
days after you enroll
StartLesson 1.0 Introduction (1:05)
StartLesson 1.1 - Why Copywriters Are Valuable To Business (1:42)
StartLesson 1.2 - A Sense of Curiosity and Adventure (1:30)
StartLesson 1.3 - Excellent (Internet Based) Research Skills (1:42)
StartLesson 1.4 - A Technique To Milk The Most From Research (2:15)
StartLesson 1.5 - Polished English Writing (1:38)
StartLesson 1.6 - 2 Knowledge Blocks Which Copywriters Must Have (2:19)
StartLesson 1.7 - A Working Knowledge of Business Marketing (3:33)
StartLesson 1.8 - Lesson Recap (2:36)
StartLesson 1.9 - Handout Materials
StartLesson 2.0 - 6 Baseline Skills All Copywriters Need (3:42)
StartLesson 2.1 - How Is Copywriting Skills Taught Learned (2:32)
StartLesson 2.2 - Whats A Copywriting Framework (1:25)
StartLesson 2.3 - AIDA The Oldest Copywriting Framework (1:46)
StartLesson 2.4 - AIDA How The Scaffolding Is Loaded With Content (3:32)
StartLesson 2.5 - What Must Your Headline Do (5:25)
StartLesson 2.6 - Lesson Recap (1:08)
StartLesson 2.7 - Handout Materials
StartModule 1 : Test Your Learning [Assignment]
StartModule 1 : Feedback [Help us to Improve]
Module 2 - Buyer Persona
Available in days
days after you enroll
StartLesson 1.0 - Does Knowing buyer demographics really have any impact on your copy (2:48)
StartLesson 1.1 - Why Knowing Your Buyers Well, Benefits You? (2:04)
StartLesson 1.2 - Lesson Recap (1:42)
StartLesson 2.0 - What's A Buyer Profile (2:58)
StartLesson 2.1 - How Is A Buyer Profile Created? (2:38)
StartLesson 2.2 - Buyer Demographic and Psychographic (1:18)
StartLesson 2.3 - Lesson Recap (1:15)
StartLesson 2.4 - Handout Materials
StartLesson 3.0 - Why Create A Detailed Buyer Profile (2:29)
StartLesson 3.1 - Simple Ways To Validate Your Buyer Profile (2:30)
StartLesson 3.2 - Buyer Segmentation (2:32)
StartLesson 3.3 - Simple Buyer Segmentation (2:51)
StartLesson 3.4 - Actionable Insights From A Buyer Profile (4:45)
StartLesson 3.5 - Lesson Recap (1:47)
StartLesson 4.0 - What Value Must A Website Bring To Its Owner (3:31)
StartLesson 4.1 - How Does A Copywriter Decide On The Perfect Content (2:15)
StartLesson 4.2 - What's A Value Proposition? (2:42)
StartLesson 4.3 - Standard Structure For Value Proposition Content (2:05)
StartLesson 4.4 - Examples (3:04)
StartLesson 4.5 - Lesson Recap (1:40)
StartLesson 4.6 - Handout Materials
StartLesson 5.0 - A Close Look At A Buyer Persona (2:43)
StartLesson 5.1 - Why Does A Copywriter Need A Buyer Persona (4:16)
StartLesson 5.2 - Using A Buyer Persona Template (5:15)
StartModule 2 : Test Your Learning [Assignment]
StartModule 2 : Feedback [Help us to Improve]
Courses Included with Purchase
Social Media Marketing Strategy Course - 5 Parts
Define and Monitor an SMM Strategy.
Driving Sales and Income.
Driving Sales and Income.
Build & Grow Profitable Email List
Emails deliver the highest ROI.
Copywriting Predictions & Pricing Strategy for 2020/2021
Deconstruct & Reconstruct Methodology
Original Price: ₹23,995
Frequently Asked Questions
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.